How Technology Can Help Protect Humans …

A friend of mine recently put up this poster of an idea he’s trying to get Amazon to do with their Alexa virtual assistant.

Basically he wants Amazon to allow people suffering from domestic abuse, to be able to set up a ‘safe word’ in Alexa.

If the word is ever heard, Alexa will automatically start recording all ambient noise and send it directly to the Police.

While I appreciate there are a mass of legal implications, it’s a simple, brilliant idea … designed to empower humanity rather than laziness.

The fact is was created by a planner, in an agency, makes me extra-happy.

I’ve written a lot about my frustration that too many agencies believe creativity only exists if you sit in the creative department – and while what they do is an amazing thing that can take ideas to even more magical places – they do not have the monopoly on creative thinking and this is additional proof of that. Better yet, my mate is not doing it for an award or some scam shit, he’s doing it because he gives a shit about humanity and has created an idea that could make a real difference to someone’s life.

Something we are all supposed to be doing but often end up just communicating.

If anyone out there knows someone of influence at Amazon, please can you show them this.

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